Titan Pharmacom is a persona for the VIBES product at Vistex that my team and created in order to understand and compete with pharmaceutical companies.
Role
Senior UX Designer
Deliverable
UX Design, User Research, Competitive Analysis, Branding, Mockups, Presenting to Stakeholders
Brand
Using this name gives us the opportunity to utilize ancient Greek historical imagery, names, labels, programs, and references into colors, textures, icons, graphics etc. It automatically brings with it a theme and setting.
Research
We did market research on the following companies:
- Bayer
- Uniphar
- Johnson & Johnson
- Pfizer
Scenarios
Design
Based on Titan Pharmacom’s global outlook on world health issues and being a leader in merging holistic and traditional medicinal practices, we created a design for their marketing website.
